Badge Abuse Continues With Ford Focus Sport

The Sport badge – it’s one of those things that manufacturers like to stick onto the back of a model to give it a feeling of extra performance. After all, if it says Sport on the back then it must be sporty. Right? If only that were the case.

Ford Focus Sport 2010

The new Ford Focus Sport is a perfect example. Take a mid-range Focus Zetec with either 99bhp 1.6-litre petrol or 108bhp diesel engine, stick on some 16-inch ST-style alloys and throw in a few toys and then call it the ‘Sport’.

Does that make it any sportier than the Zetec? No, not really. It is a bit of a bargain though, as you get over £1500 worth of extras but pay only £700 over  the Zetec, and that includes the following:

  • Sat-nav
  • Bluetooth
  • USB connectivity
  • Voice control
  • Auto headlamps
  • Rain-sensing wipers
  • Self-dimming rear-view mirror
  • Rear parking sensors

On the bright side the Sport comes with the Zetec’s suspension setup that does give a more entertaining ride than the budget models, but the engine line-up is far from exciting. The petrol engine is smooth if underpowered, although the diesel engine combines a healthy does of torque with 60mpg+ in the real world.

The retail prices are £16,545 for the 1.6-litre petrol and £17,845 for the 1.6-litre TDCi, but it might be worth waiting until dealers are desperate to clear out any remaining stock early in the new year.

Sat Nav In Ford Focus Sport


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Author: Chris Auty

Voted the Breakthrough Blogger of 2013 by SEAT and the Guild of Motoring Writers , Chris has lived and breathed cars since he was old enough to say 'faster'. With a penchant for hot hatches and an allergy to public transport, he would much prefer to drive a bad car than never drive at all. Fortunately his family has learned to put up with this obsession and the internet has provided a channel for his ramblings.

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2 Comments

  1. Good thread idea this. Name any ‘Sport’ badged models that actually do warrant it by way of improved performance or handling.

    I’ll start:

    Subuaru Impreza 2000 Sport
    Various BMW M-Sport models

  2. That’s a tough one.

    The first Mk1 Escort Sport had a tuned version of the 1.3-litre engine with Webber carburettors, I suppose that counts.

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