Kia pro_cee’d GT Dips Its Toe In Hot Water

Kia is not a name that is readily associated with performance cars but it looks like the Korean manufacturer wants to change that perception with their pro_cee’d and cee’d GT.

Kia pro_ceed GT

Kia pro_ceed GT

Stepping into the hot hatch turf war may seem like a risky move but Kia are taking a slightly different approach. The pro_cee’d GT will be looking to find buyers who want all the show of a hot hatch but not necessarily all the go. By pegging the turbocharged 1.6-litre in the pro_cee’d GT at just 201bhp they carefully sidestep direct comparison with the established leaders of the class while also reducing the number of competitors.

With 201bhp and a 0-62mph time of 7.9 seconds the pro_cee’d GT is really aiming at the lower end of the hot hatch sector, going up against the likes of the Peugeot 308 GT, Vauxhall Astra SRi and Ford Focus Zetec S. The pro_cee’d GT will have slightly more power and will almost certainly be competitively priced but it will also have the advantage of Kia’s seven-year warranty, so it could make a very sensible buy if you’re paying for it yourself.

Kia pro_ceed GT

18-inch wheels, red brake calipers and new LED lights for pro_ceed GT

The pro_cee’d GT certainly looks every bit like a hot hatch with bright red brake calipers nestling behind 18-inch wheels, twin exhausts, flared bumpers, redesigned LED lights and a GTI-esque red strip running underneath the front grille. Inside are Recaro seats and a scattering of GT badges. If visual appeal is anything to go by the handsome 3-door pro_cee’d GT and more practical five-door cee’d GT could tempt buyers away from some of the establishment.

The pro_cee’d GT will go on sale this summer, followed later in the year by the cee’d, and will make its first public appearance at the Geneva Motor Show in March.

Kia pro_cee'd GT

Can the newcomer make an impression in the hot hatch market?


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Author: Chris Auty

Voted the Breakthrough Blogger of 2013 by SEAT and the Guild of Motoring Writers , Chris has lived and breathed cars since he was old enough to say 'faster'. With a penchant for hot hatches and an allergy to public transport, he would much prefer to drive a bad car than never drive at all. Fortunately his family has learned to put up with this obsession and the internet has provided a channel for his ramblings.

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