Pocher – Resurgence Of A Myth

The video above has probably given the game away but look closely at the image below. Yes, it’s a Lamborghini Aventador, but do you notice anything different about it?

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No? Then that’s a mark of just how accurate this scale model is. This is actually a picture of a 1:8 die-cast model of the latest Lamborghini and it’s available from renowned brand Pocher.

You could be forgiven if you’ve not heard of Pocher before. Italian model maker Arnaldo Pocher started the company in 1911 to produce H0 scale trains and prototype vehicles in metal and plastic. In 1966 they started producing prototype models for FIAT, and then branched out to produce other cars in 1:8 scale including the FIAT 130hp, the Alfa Romeo 8C 2300 and the Mercedes-Benz 500K. Pocher’s Ferrari Testarossa was their first model to use a body made of die-cast metal, a formula for success that has been adopted since.

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Sadly the brand went into receivership in 2006 but now they’re back under the wing of the Hornby group and they’re making a big return at this week’s Salon Prive show. There, surrounded by some of the worlds most exotic supercars, they will unveil this stunning Aventador model kit.

Hornby are already taking orders and while the price of £499 might seem high, what you’re getting is 13lbs of metal, rubber, textile and plastic that perfectly recreate the Aventador’s sharp lines.

It’s not just a static model either. The steering, suspension, doors, wing mirrors, engine bay and even spoiler mechanism are all functional. The kit contains over 600 parts and be assembled for either left-hand or right-hand drive and many parts require little more than a screwdriver.

Available in orange or white, the Aventador is the first in what I hope will be many such stunning models. If anyone is wondering what I might like for Christmas, just look at these images for a BIG clue!

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Author: Chris Auty

Voted the Breakthrough Blogger of 2013 by SEAT and the Guild of Motoring Writers , Chris has lived and breathed cars since he was old enough to say 'faster'. With a penchant for hot hatches and an allergy to public transport, he would much prefer to drive a bad car than never drive at all. Fortunately his family has learned to put up with this obsession and the internet has provided a channel for his ramblings.

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