Follow Happy

Here’s an interesting ad campaign from Honda for their new Civic. A short video of nothing more than a dog named Happy hanging his head out of a car window.

At first it’s not entirely obvious what the video is about. It contains no information, no call to action, no hard sell. It doesn’t even say what subject of the advert is, the only clue is the Honda logo at the end. I’ve already given the game away and told you it’s the Civic, but what little you get to see of that is largely blocked out by Happy’s flapping jowls.

It’s only when you click on the video that you find your way onto a special page on YouTube and it all starts to make sense. That’s when a mini-game loads up within YouTube and … well, I’ll not ruin the surprise for you but it’s a subtle and interesting way of advertising what Honda must consider to be one of the new Civic’s best features.

Go on then, follow Happy!

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Author: Chris Auty

Voted the Breakthrough Blogger of 2013 by SEAT and the Guild of Motoring Writers , Chris has lived and breathed cars since he was old enough to say 'faster'. With a penchant for hot hatches and an allergy to public transport, he would much prefer to drive a bad car than never drive at all. Fortunately his family has learned to put up with this obsession and the internet has provided a channel for his ramblings.

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