It is, according to Jaguar, good to be bad. Mind you, that’s bad in the British super villain sense, not a statement about the quality of their cars.

To reinforce the point Jaguar have called on the services of three Brits who are well known for playing villains on screen. Sir Ben Kingsley, Tom Hiddleston and Mark Strong have played more than their fair share of evil roles, and as such are ideal for reminding the Americans that we Brits make the best baddies. And what do the baddies drive? Fast Jaguars, of course!

Mark Strong doesn’t see any problem with the 546bhp 5.0-litre V8 in the F-Type R coupe.

According to Tom Hiddleston, the XFR is perfect for use as a people carrier.

Ben Kingsley considers possible uses for the rear of the XJR.