Volvo Design Heading In New Direction?

Here’s a new video from Volvo that hints at a big change in their design. Claiming that ‘the vanilla days are over’, the message from Thomas Ingenlath is that he’s taking Volvo’s design away from the ‘nice, but not iconic or cutting edge’ image of their current range.

Now this could be mistaken for the usual PR fluff about a new logo or a subtle difference in headlight design but stop for a moment. Look closely at that video. Did you see them? Four little images tucked away, like a subliminal message?





Looks like there may be an exciting new concept heading to the Frankfurt Motor show on the 29th August.

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Author: Chris Auty

Voted the Breakthrough Blogger of 2013 by SEAT and the Guild of Motoring Writers , Chris has lived and breathed cars since he was old enough to say 'faster'. With a penchant for hot hatches and an allergy to public transport, he would much prefer to drive a bad car than never drive at all. Fortunately his family has learned to put up with this obsession and the internet has provided a channel for his ramblings.

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  1. A copy of other manufacturers styling

  2. I wouldn’t say it’s a copy of other manufacturers but there are definite hints of old Volvo coupes in this design (think C70 and P1800). Another problem is that these days it’s very difficult to come up with a truly original design.

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