Volvo Design Heading In New Direction?
Here’s a new video from Volvo that hints at a big change in their design. Claiming that ‘the vanilla days are over’, the message from Thomas Ingenlath is that he’s taking Volvo’s design away from the ‘nice, but not iconic or cutting edge’ image of their current range.
Now this could be mistaken for the usual PR fluff about a new logo or a subtle difference in headlight design but stop for a moment. Look closely at that video. Did you see them? Four little images tucked away, like a subliminal message?
Looks like there may be an exciting new concept heading to the Frankfurt Motor show on the 29th August.