Nissan Takes Marketing Too Far?

Nissan have really been pushing their GT-R supercar and its Porsche 911-rivalling abilities, especially since the 2011 revisions to what was an already impressive motor, but their latest campaign is aimed squarely at Porsche drivers … whether they like it or not.

Nissan GT-R Marketing Campaign.jpg

The setup is simple. Two hotties drive around in a GT-R looking for parked up Porsches. They then jump out and stick a removable sticker onto the Porsche’s windscreen so that when the owner returns and sits in his Beetle pride and joy all he can see is the rear of a GT-R. Because ‘that’s all they’d buying xanax online reddit usually get to see of one’.

Watch the vid and see what you think. Never mind the dubious claims about the Nurburgring record (that argument will run … and run … and run), but what do you think about Nissan’s marketing tactics? A stroke of genius, or pushing things too far? Personally I hope this doesn’t mark the start of a new form of marketing where every car maker is running around sticking stuff to people’s cars. That would be really annoying.


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Author: Chris Auty

Voted the Breakthrough Blogger of 2013 by SEAT and the Guild of Motoring Writers , Chris has lived and breathed cars since he was old enough to say 'faster'. With a penchant for hot hatches and an allergy to public transport, he would much prefer to drive a bad car than never drive at all. Fortunately his family has learned to put up with this obsession and the internet has provided a channel for his ramblings.

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2 Comments

  1. Not sure how they measured the test drives increase. Whether it was just for a local dealer, or nationally.

    An increase of 23% for a local dealer over 2 weeks might just be an increase of 1 or 2 people requesting a test drive!

  2. Good point, and while test drives went up 23% did they manage to persuade any of those 911 owners to switch to a GT-R? That would be the only measure of success that matters.

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