“We are an endangered species, you and I.” So begins Jeremy Clarkson’s stirring narrative on this trailer for the upcoming release of Forza 4.
This has to be one of the best trailers for a video game I’ve seen in a long time. It manages to stir the emotions of this petrol head in a way no other advert has done before. The beauty of the Aston Martin DB9, the delicate piano in the soundtrack and Jeremy appealing to the feelings of oppressed car lovers the world over, it all comes together perfectly.
Does it make me want to rush out and buy an Xbox 360 and pre-order my copy? Maybe not, but it does make me want to go out and drive, just for the fun of it.
Enjoy the trailer … I did.
And here’s Jeremy’s voiceover in full:
“Go away”, we are told, “and take your carbon-fibre and your fire-spitting V12s with you”.
There’s hardly a place for us out here anymore, not amongst all the commuters and congestion. Not in this growing age of safety and restraint, where practicality trumps adrenalin. Where the ratio of miles to the gallon is championed over horsepower to the weight.
The evidence is everywhere. You and I are being squeezed out, pushed aside and hunted down at every hairpin turn.
And yet there is hope. There is a safe haven, a place where we are free to challenge conventions, push the laws of physics and drive our powerful, our beautiful machines hard.
It’s not a racetrack in Germany or even a highway in Montana. It’s not even a real place, actually. It’s more than that. It’s a communal celebration of horsepower, torque, grip, leather, technology, beauty. It is the last bastion of automotive lust and it’s right there, in your living room.
Should you want to buy a copy of Forza 4 you don’t have long to wait as it’s released on October 14th.